The right ingredients can engage consumers looking for high fiber, clean labels, and great taste.
Jennifer Tesch, chief marketing officer for Healthy Food Ingredients, sees similar wants: “Consumers are looking for functional, whole grains that support trends and label claims including gluten-free, high-fiber, clean-label, GLP-1-friendly, healthy fats, and plant-based proteins,” she says. “Conversely, they look to avoid ingredients that are considered ‘singularly functional,’ that don’t contribute to the finished product in multiple ways—not necessarily specific avoidance of certain grains but rather seeking out better-for-you innovation for functional grains that provide the greatest value.”
Healthy Food Ingredients solutions include the ancient grains Americans are reaching for.
“We offer a wide portfolio of ancient grains including flax, buckwheat, amaranth, quinoa, chia, sorghum and millet,” Tesch says. “Ancient grains are multi-purpose, functional ingredients as they support trends and label claims including gluten-free, high fiber, clean label, GLP-1 friendly, healthy fats, and plant-based proteins.”